http://dirigodigital.com/blog/?p=620 The evolution of my presence on the internet. Fri, 13 Aug 2010 01:19:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://dirigodigital.com/blog/?p=620&cpage=1#comment-815 dirigoDIGITAL » New “I’m a PC” commercials, Not enough reason to … | CompRetails.Com Fri, 17 Apr 2009 19:22:31 +0000 http://dirigodigital.com/blog/?p=620#comment-815 [...] See the rest here: dirigoDIGITAL » New “I’m a PC” commercials, Not enough reason to … [...] [...] See the rest here: dirigoDIGITAL » New “I’m a PC” commercials, Not enough reason to … [...]

]]> http://dirigodigital.com/blog/?p=620&cpage=1#comment-814 Matthew Finlayson Fri, 17 Apr 2009 15:57:38 +0000 http://dirigodigital.com/blog/?p=620#comment-814 So you didn't get to the sneakiness of these commercials till the end of your post. The genius of them is that it's a commercial for windows that pits other companies machines against apple's. There's no conversation about the OS or the quality of the experience, instead it's HP vs. Apple, sponsored by microsoft. Then when people try to point out the quality differences between them the only one who takes a hit is HP. The customer is left thinking, maybe i'll buy a sony or dell instead, then no issue, right? Pretty clever really. So you didn’t get to the sneakiness of these commercials till the end of your post. The genius of them is that it’s a commercial for windows that pits other companies machines against apple’s. There’s no conversation about the OS or the quality of the experience, instead it’s HP vs. Apple, sponsored by microsoft. Then when people try to point out the quality differences between them the only one who takes a hit is HP. The customer is left thinking, maybe i’ll buy a sony or dell instead, then no issue, right?
Pretty clever really.

]]>